Probably, the psychology of color as it relates to persuasion is one of the most interesting aspects of marketing. When we buy something we are affected by different things such as the perfume, the light, the disposition of the stuff, the music etc. Moreover, the interest to the customer’s experience continues to grow up and there are a lot of...
SSL certificates are cryptographic protocols designed to secure the exchange of information over the Internet. If you activate in the online environment you have certainly heard about the SSL certificate and you are aware of its importance. The SSL certificate is generally used by sites that have implemented a card payment system or sites that contain confidential or very important...
The notion of SEO emerged in the 90s, being an abbreviation for Search Engine Optimization and aims to increase the quality traffic of a website. Whether you own a presentation site, a blog, or especially an online shop, the notion of SEO is no longer an option but a necessity. Whether your online shops is new or already has a...
We all know that if a company is not present online is said that it does not exist. A company's online presence must be a professional one because it attracts the most customers nowadays. Online professional presence can only be done with the help of professionals, experts in the field. A web design company is all that your business needs...
The logo, is a graphic element used to identify a company, product, event, etc. The logo can be composed of letters, images or even a combination of these elements. As I have mentioned in previous posts, a brand's logo is the most commonly used visual element. Being the most valuable asset, it's important to pay close attention to it. When...
In the article from yesterday we presented the general aspects of branding. What is it and what are the essential steps to create a successful brand. If you have not read it, I invite you to go through it by visiting the link below: https:/en.logiqdesign.ro/how-to-build-a-successful-brand/ Today we will talk about the brand guide. Every organization that has created a brand...
"Brand is all the associations people make with an entity that can be anything: product, service, person, place or idea / ideology. Branding started from logos and slogans, but today it is infinitely more comprehensive, more complex and more important. Branding is caring for a brand to enhance its value. " Brand associations come from the user experience, media (physical...
At this moment Magento is the world's most powerful e-commerce platform. Samsung, Nike, Canson, Ford are just a few of the over 100,000 sellers who use this platform. Powerful marketing tools, flexibility and control over buyers, content and functionality are just some of the benefits of using Magento. The first version of Magento was launched in 2008, and due to...